Websites

Analytics

Analytics Google analytics if needed Make client set up account and add me as admin Connect GA to google search console Create a free google search console account and verify account by having GA In property setting on GA click adjust search console    ...

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Marketing Strategies

Marketing strategies Influencer marketing Make them use a caption: a tag to the @YourProfile Instagram page discounted subscription codes a link to the company’s website related hashtags for the brand   Facebook marketing Have a clear CTA Offer value such as an e...

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Blog design

Blog Design Stick to threaded comments Use snippets Only show small amount of blog and use a CTA like click to continue Scrolling social buttons 11 point font or larger Any sidebars on the right Adding a bio Have a short description about the writer and an image Email...

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Site Speed

Site speed Minimise http requests Reduce the time to first bite (ttfb) Run compression audits and compress files Use GZip Reduce image sizes  Compressor.io Ministry and combine website files  WP Rocket plugin Use asynchronous loading In WP rocket tick load css files...

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Rankings first page

Ranking first page Research   Length Minimum 4 words Nothing more than 10 Competition Google keyword planner Look for something that has a respectable amount of searches but not highly competitive Look for more descriptive key words User intent Why is the user...

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Steps to security

Security Use HTTPS protocol Update software Change passwords Secure personal computer  Use antivirus software WP security plugin  Securi security Back up website  Backup buddy Change CMS settings Comments settings User controls Visibility of information File...

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Essential Plugins

Plugins: SEO Yoast SEO Wordpress gallery plugin Modular image gallery Back ups Backup buddy Security Securi security Contact form Ninja form Cache plugin WP rocket Google analytics Google analytics dashboard for WP Calendar Booking calendar Directory GeoDirectory...

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Sitemaps

Creating a sitemap Review the structure Diagram Code the urls Learn how Validate XML https://www.xml-sitemaps.com/validate-xml-sitemap.html Add sitemap to the root and robots.txt Locate the root folder of website and add sitemap here Also add it to the robots.txt...

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Usability

Usability Make it mobile friendly Follow WCAG standards Stick to common design elements Don’t try to reinvent the wheel, stick to common design elements Logo in top left of screen Contact information in top right of screen Horizontal main menu navigation in the header...

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