Usability

Make it mobile friendly

Follow WCAG standards

Stick to common design elements

Don’t try to reinvent the wheel, stick to common design elements

  • Logo in top left of screen
  • Contact information in top right of screen
  • Horizontal main menu navigation in the header at the top of each page
  • Search bar in the header
  • Social media follow icons in the footer

Visual hierarchy 

  • Size
  • Color
  • Contrast
  • Position
  • Negative space
  • Alignment

 

Simplify navigation around 

Make it easier for them to manoeuvre around the website. Make everything as clear as day

 

Establish credibility 

From homepage :

Pricing/ services

About us

Contact details