Google analytics if needed
Make client set up account and add me as admin
Connect GA to google search console
Create a free google search console account and verify account by having GA
In property setting on GA click adjust search console
Create multiple views
In GA under account, property and apps create :
- Master View = This is the main view you’ll do all your analysis with.
- Test View = Before adding a new setting to your Master view, add it here first. This allows you to test it out before impacting your real data.
- Raw Data View = Leave this view completely untouched without any settings configured. If something goes horribly wrong, you always have this base data to work with.
Implement e-commerce tracking
Go to GA e-commerce setting and turn on e-commerce tracking
Create custom alerts
Set alerts that compare to previous week
Set them for positive and negative
Add an office IP filter
Exclude our own IP address